Privacy Policy

Effective Date: 09/18/2025

Blue Magma Residential (“Blue Magma,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our corporate website, bmresidential.com (the “Site”), and when interacting with our affiliated property websites and services.

This policy applies to all users located in the United States

1. Information We Collect

We may collect information from or about you in the following ways:

a. Information You Provide to Property Websites

While bmresidential.com is a corporate site and does not collect rental applications or resident account information directly, affiliated property websites managed by Blue Magma Residential may collect:

Personal Identifying Information: Full name, address, phone number, email address.
Application Information: Employment details, income, Social Security number, rental history, and other sensitive data submitted through the leasing process.
Payment Information: Collected securely through ResMan for rent or application fees.

b. Automatically Collected Information

When you visit bmresidential.com, we may collect limited information automatically using cookies and tracking technologies, including:

IP address
Browser type
Device information
Pages visited
Time spent on the site

This data helps us understand user behavior and improve the site experience. We do not share tracking information with any third parties.

c. Chat Communications

If you engage with chat features on affiliated property websites, those interactions may be managed and stored by EliseAI, our automated customer support tool.

2. How We Use Your Information

Information collected through property websites or affiliated tools may be used to:

Process and evaluate rental applications;
Verify eligibility and qualifications for lease agreements;
Manage resident services and communication;
Collect rent and other payments via ResMan;
Respond to support requests through EliseAI;
Send you marketing and promotional communications (subject to opt-out);
Improve our websites and digital services.

3. Third-Party Services

We work with trusted third-party vendors to deliver services, manage applications, and support communication. These include:

ResMan – For rental applications, payments, and resident account management.
EliseAI – For AI-powered chat support and communication.
Apartments247.com – For website design, development, and hosting.

Each third-party provider maintains its own privacy and data protection policies. We encourage you to review their privacy practices directly on their respective websites.

4. Sharing of Information

We do not sell or rent your personal information. We may share information with:

Our affiliated property teams for application or resident services;
Third-party service providers listed above (only as needed to provide services);
Legal or regulatory bodies if required by law or for the protection of our rights.

5. Marketing Communications

If you provide contact information during the leasing or inquiry process, we may send you updates, offers, or property-related marketing. You may opt out of promotional communications at any time by following the unsubscribe link in our emails.

6. Data Security

We maintain administrative, technical, and physical safeguards to protect your personal information. All sensitive data, including application and payment information, is securely handled through ResMan and is not stored on bmresidential.com.

7. Children’s Privacy

Our websites are intended for individuals 18 years or older. We do not knowingly collect personal information from children under the age of 13.

8. Your Privacy Choices

You may request to:

Access or correct your personal information;
Opt out of marketing communications;
Delete your data (subject to applicable laws).

To exercise your rights, please contact us at:

customerservice@bmresidential.com

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

10. Contact Us

If you have any questions about this Privacy Policy or our practices, please contact:

Blue Magma Residential
Website: https://www.bmresidential.com Email: customerservice@bmresidential.com